Electronics Industry Trailblazers Form Cell Phone Accessories Manufacturing Company: Bracketron, LLC.

Minneapolis, MN ... January 17th, 2002. Two computer and cell phone accessories industry entrepreneurs announced the recent formation of a new manufacturing company whose family of products will be built around the use of the cell phones with any activity from the car to kayaking. The owners expect to set new standards in the industry for including cell communication with all business and leisure activities.
2 years in the making, Bracketron, LLC is the brainchild of Bruce Gibis current Vice President of Lee Communications Inc., (former marketing influence at Best Buy Company) and former Pro-Fit International Product Manager Gerardo DeCuffa, a design and application guru and co-founder of Bracketron, LLC. The result of this combination of application, technology and marketing knowledge, is an exciting new company with an innovative approach to developing new products and new product groups much needed in the cell phone industry. In forming Bracketron, LLC. Gibis and DeCuffa had a vision of giving distributors new product opportunities that would enable them to rapidly increase sales and margins with new cell phone accessories and bracket mounted applications never offered.

"As a former marketing person with Best Buy, I learned how very demanding retailers and distributors can be to react to the market." "I was constantly frustrated by the limitations that manufacturers imposed on my company's ability to meet the growing market demand for more compelling new products that could be simultaneously sold with new computer users at a reasonable cost," says Bracketron's President and CEO Gibis. "Our goal in introducing these new products is to help overcome these limitations and enable them to create larger size orders, more margin with fewer people and fewer delays, resulting in faster time-to-markets and better profit margins."
Based on his personal experience, Gibis began to formulate some of the key concepts behind Bracketron's "total product" philosophy. Identifying a clear market opportunity, Gibis and DeCuffa worked closely with customers to forge the core products that would allow them to build a product line that addresses very specific user needs. "We can be ready to accommodate the rapidly changing needs of the cell phone industry with our quick time-to-market approach and our years of experience in very demanding industries", says Bracketron's new Executive Vice President and General Manager DeCuffa. Bracketron hopes to establish the de facto industry standard, an easy to buy and install product that is compatible with everything. With the release of Bracketron's first series of "Bezel Mount" products Bracketron is well on its way to establishing itself as a market leader.
Bracketron, LLC is a company of experienced product managers and marketers who have created a fresh approach to solving the application needs of the new cell phone market.
Bracketron, LLC. is a newly formed manufacturer located in Minneapolis, MN., just west of downtown Minneapolis in Hopkins. Bracketron's contract manufacturing facility employs 800 full-time people in a 108,000 square feet building housing $4,000.000 of machinery. The factory has a very experienced staff of research & development engineers, quality control manager and metal smiths. The management team consists of seasoned leaders in their respective fields, and the development team is an eclectic group, ranging from former computer programming wizards to Microsoft Windows experts, who share many years of experience in crafting high-performance, rock-solid products for many high profile customers.
The company's first released product, "Bezel Mounts", is one in a family of similar products that will be developed to serve different segments of the retail and distributor cell phone market. Bracketron can be reached at 952-746-7775 (tel), 800-660-1784 (fax), info@bracketron.com (e-mail).





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